SEO: Organic improvements
Objective
Support increased organic search strength, without sacrificing usability. SEO improvements included:
- keyword strengthening
- relinking / decommissioning orphaned content
- further virtuous circles on error pages
- increased keyword density on links
- reintroduction of browseable lists with better UX.
solution - Example
Browseable layer that search engines can crawl, but that
doesn't distract or overwhelm users who haven't opened the layer
| Layer collapsed - see links above footer | Layer opens when link clicked |
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My Role
Sponsorship of SEO within Web team; advocacy on site governance, overall UX direction.
Outcome
Steady increases in organic rankings throughout 2007.
Projects